The Easiest Way To Sell Stuff… Ever

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    A few weeks ago I invested in a Frank Kern training program. This was the third of four different courses I’ve enrolled in during the month. In case you wondered what I do on weekends… now you know.

    Kern’s course is called The Video Black Box. Besides being a legendary Internet marketer, Kern is one of the best at using video to sell. What makes Kern so successful?

     

    1. He’s a master marketer. The guy may talk about spending his day surfing but the reality is he works his tail off with the bulk of his time spent on the area that brings in the big bucks, marketing.
    2. He uses video to maximize his “Likability Factor”. Tens of thousands of people have invested in Kern’s products because they first and foremost like and trust the guy.
    3. He’s a master teacher. When you watch Kern’s videos, you can’t help but be entertained. And he’s very good at simplifying the complex. In fact, here’s an example straight from the course.

     

    3 EZ Steps To Selling Stuff

    When selling your products or services via video, here’s a very simple formula that you can begin using to increase your sales today and take the money to the bank tomorrow.

     

    1. Here’s What I Got: I told you this was simple. But you’d be amazed at how often this step is missed. All you need to do is come out and tell your audience exactly what you have for them.
    2. Here’s What It Will Do For You: Tell your audience the benefits of owning your product or service. Paint the picture in your audience’s mind of how great life will be because they invested in your widget.
    3. Here’s What I Want You To Do Next: Never, ever, ever assume that your audience will know what to do next. Even providing the simplest, most obvious direction like, “Click the Buy Now button below to invest in my program.”, will increase your sales. People need to be lead. Their brains are already overloaded with “life”. If they are forced to have to “figure out” what to do next, many will opt to “not think”. Translation… No Sale For You. :)

    Okay, so I’ve now swiped material from Frank Kern and Jerry Seinfeld. My attorney is advising me to end this article so… get out there and market!


    April 29th, 2011 | admin | No Comments | Tags: , , , ,

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