Here’s a question I get asked all the time…
“What’s the best video camera to use for my video marketing program?”
Talk about choices…
The last time I checked there were over 82 million search results for video cameras on Google. You could spend a lifetime trying to decide which camera to buy. Let me save you the time and hassle…
In this blog post, I’m going to layout the three best options.
• Starter – (Under $200)
• Mid-Range – (Around $500 – $700)
• High End – ($2,000+)
Option 1 – Kodak Zi10 (Under $200)
Every entrepreneur should own this camera or the previous model – Kodak Zi8. Why? Because it can fit in your pocket, glove compartment, desk drawer, or purse. Therefore the camera will be there when that perfect, once in a lifetime testimonial presents itself.
You want a quality, hi-definition camera that you can grab in a moments notice for the quick guest interview or video blog post. I can tell you from experience, if the camera isn’t handy, the video won’t happen. There is a time and a place for more expensive, bulkier cameras… this isn’t it.
The Kodak Zi10 is great for filming interviews, blog type video and anything within an eight to ten foot radius.
There are two downsides to the Zi10…
1.) Poor Audio
Even if you invest $5,000 or more on a video camera, you’ll have the same issue. All video cameras have very poor built in mics. So don’t be fooled thinking you can spend a little more money and skip having to buy a separate mic. When filming with any camera, you’ll want to use an add on mic to grab quality audio. I can’t over-emphasize how important good audio is to getting results with your video!
2.) Low-Light Recording
If you plan on filming indoors or outside in low-light settings you’ll need added lighting or the quality of the video will suffer.
Don’t let this stop you from investing in this camera. If you don’t own a quality microphone or don’t want to mess with lights, we have the perfect complement for the Kodak camera that eliminates both poor audio and lighting issues…
The Best Video Tool on the Planet!
It’s our break-though camera rig, the Stand Out Cam. The Stand Out Cam is a handheld rig that includes a professional microphone, LED light system and a wide angle lens. It virtually transforms a Kodak Zi8 or 10 into a pro-version, portable studio that would normally cost thousands to replicate.
If you’d like to see an actual demo of how the camera performs, go to:
Option 2 – Canon Vixia HF200 (Under $500)
This compact and light camera gives you gorgeous HD video for the money. It’s SDHD card based with an inexpensive $20, 16GB card giving you 80 minutes of Hi-Def video. There are no tapes to mess with and with the SDHD card the video can be easily loaded onto your computer. The Canon Vixiz also has real nice zoom lens and image stabilization. We recommend this camera to our clients and it has never disappointed.
For a full review go to: http://www.digitaltrends.com/camcorder-reviews/canon-vixia-hf200-review/
Option 3 – Canon XH-A1S (Under $2,900)
If you plan on producing video for clients or want to do some higher end filming for your business consider this beauty. The Canon XH-A1S has everything you need to produce great video. The only downside is the camera is tape based. If you plan to film outside of a studio setting where you won’t be able to connect directly to your computer with a cable, then you’ll want a JVCHM 100U. This camera offers great features and uses the SDHD memory cards instead of tapes.
If you are looking for a reputable source to purchase your camera, I highly recommend B&H – http://www.bhphotovideo.com.