Why Create Your Marketing Calendar?

With 2012 quickly approaching the #1 best gift you can give your business this holiday season is a marketing plan for the new year. In this episode Charlie McDermott lays out the many rewards of having your marketing calendar in place.

And… are you still sending out naked videos? Find our how to create a video that will do more than just attract attention. Learn how to use them to drive prospects to your business with this one simple strategy.

Using video for business growth…

is a smart, effective and inexpensive marketing strategy that every entrepreneur should use to increase website, store and / or phone traffic. In this episode StandOUT TV host Charlie McDermott reveals two video strategies that any company can use to increase leads and sales.

The first one comes from Michael McLean, a brilliant marketer and successful insurance agency owner. Michael uses video to increase the success of his referral program.

In the second tip, Charlie explains the key to getting the most from your video marketing.

Last month Tom Apicella of Think Spaces flew in from Chicago to film his Crowd Creator Videos. This is our exclusive program where entrepreneurs spend a day in the studio and knockout a year’s worth of video. It’s a fun time and very rewarding for our clients who end up with 30 killer videos.

At the end of Tom’s session he filmed a testimonial video for us. Tom started the video off by stating…

“I just finished filming my Crowd Creator Videos at Stand OUT Video & Marketing and let me tell you what a rip-off it was. You see this program is such a great value, I feel like I’m ripping them off…”

Tom Apicella – Think Spaces
Chicago, IL

As you can imagine, Tom a true marketer, got my attention with his headline. I had no idea where Tom was going with the testimonial but after hearing “Rip-Off”, I wasn’t sure he was going anywhere near where I had hoped.

Fortunately, Tom quickly turned it around by stating that he was the one feeling as though he ripped us off because of the awesome value we provided. Pretty cool!

Thanks to Tom, we have a testimonial with a compelling headline that will pull prospects in… potentially turning them into new clients, on the spot.

My Turn: How To Make It EZ

A few weeks later, it was my turn to give a testimonial. I had been asked by Glazer-Kennedy to talk about how the Dan Kennedy teachings had transformed my business. A full-blown production crew set up shop in our studio for two-hours to film it.

Now here’s a great strategy to guarantee you get usable testimonials…

Days before my interview I was sent a series of questions that were to be asked during the session. The questions were targeted on getting the core value and benefits I received from Kennedy out of my head and onto video.

For many, giving a testimonial is painful, awkward and full of pressure. Many times the client has no idea what to say and therefore rambles on leaving you with very little in value. Rather that pointing the camera at your client and instructing them to speak, try the talk show approach. Create a series of questions that uncovers the message that you want your client to reveal.

Take a look at the testimonial video I did for Dan Kennedy:

This week Charlie gives us part 1 of of his can’t miss “7 Videos You Must Use In Your Business” strategy. Plus a special guest drops by the studio to give SOTv viewers a $1.5 Million Dollar Top Secret that you can use for your business.

Here’s a question I get asked all the time…

“What’s the best video camera to use for my video marketing program?”

Talk about choices…

The last time I checked there were over 82 million search results for video cameras on Google. You could spend a lifetime trying to decide which camera to buy. Let me save you the time and hassle…

In the next few emails, I’m going to layout the three best options:

1. Starter – (Under $200)
2. Mid-Range – (Around $500 – $700)
3. High End – ($2,000+)

Option 1 – Kodak Zi10 (Under $200)

Every entrepreneur should own this camera or the previous model – Kodak Zi8. Why? Because it can fit in your pocket, glove compartment, desk drawer, or purse. Therefore the camera will be there when that perfect, once in a lifetime testimonial presents itself.

You want a quality, hi-definition camera that you can grab in a moments notice for the quick guest interview or video blog post. I can tell you from experience, if the camera isn’t handy, the video won’t happen. There is a time and a place for more expensive, bulkier cameras… this isn’t it.

The Kodak Zi10 is great for filming interviews, blog type video and anything within an eight to ten foot radius.

There are two downsides to the Zi10…

1.) Poor Audio
Even if you invest $5,000 or more on a video camera, you’ll have the same issue. All video cameras have very poor built in mics. So don’t be fooled thinking you can spend a little more money and skip having to buy a separate mic. When filming with any camera, you’ll want to use an add on mic to grab quality audio. I can’t over-emphasize how important good audio is to getting results with your video!

2.) Low-Light Recording
If you plan on filming indoors or outside in low-light settings you’ll need added lighting or the quality of the video will suffer.

Don’t let this stop you from investing in this camera. If you don’t own a quality microphone or don’t want to mess with lights, we have the perfect complement for the Kodak camera that eliminates both poor audio and lighting issues…

The Best Video Tool on the Planet!

Last email I mentioned our break-though camera rig, the Stand Out Cam. The Stand Out Cam is a handheld rig that includes a professional microphone, LED light system and a wide angle lens. It virtually transforms a Kodak Zi8 or 10 into a pro-version, portable studio that would normally cost thousands to replicate.

If you’d like to see an actual demo of how the camera performs, go to:

http://www.standoutcam.com

Until next time…

Go Start Your REVOLUTION!

Charlie McDermott

PS…. Stay tuned! Next email we’ll cover the mid and high-range video camera options.

Last episode host Charlie McDermott revealed the 4 keys to creating your X-Life. Watch now to see the 7 barriers that stop us from creating and achieving our X-traordinary life. Plus a killer Top Secret… How to create killer website forms fast and… EZ!

In this month’s No B.S. Marketing Letter, Dan Kennedy spotlights Dr. Brian Bergh, who for the 5th straight year used a 3-letter mailing sequence to generate a $55 to $1 ROI. That’s $55,000 for every $1,000 spent on it!

Dan Kennedy points out in the newsletter how important it is for every business to have marketing assets like Brian’s 3-letter sequence. Think about how predictable and profitable your business would be. Could you use effective, guaranteed, money-in-the-bank campaigns that could be implemented on a regular basis to drive fresh cash into your doors? Of course!

Every X-traordinary Business has these assets.

These marketing assets also provide the path to your X-traordinary Life. Once these campaigns are created, they can be used time and again with little to no time investment. These assets not only create cash… they create Freedom.

Dr. Bergh is an Orthodontist and one of the best marketers you will ever meet. How do I know? Because I first met Brian during the GKIC Marketer of the Year competition in 2010. We were in different categories and quite frankly, I was very happy not to be in his. Brain was like a rapid-fire machine gun, rattling off one effective campaign after another for 15 minutes straight! Just listening to his presentation, I picked up numerous, easy to implement ideas for my business.

Now it’s your turn to meet Dr. Bergh…

Dr. Brian Bergh will be attending my VIP X Mastermind on August 26 & 27. Those of you who have participated in high-quality masterminds can attest, you’ll get as much from listening to the other participants in the mastermind as you will from the ideas and feedback you’ll get when you present to the group.

We have a few seats remaining for the August 26 & 27 VIP X Mastermind. This is your chance to network with Dr. Bergh along with other awesome entrepreneurs and get on-going private coaching with me.

Begin creating your X-Life!

For more information go to: http://www.standoutmastermind.com
Email: info@getstandout.com

Charlie

P.S… To see Dr. Bergh’s 3-letter sequence, grab a copy of Dan Kennedy’s 4th Edition of the “Ultimate Marketing Plan” or… just ask Brian for a copy when you see him in Hollywood at the VIP X Mastermind

P.P.S… Can’t make our August VIP X Mastermind but want to join a future VIP X? Fill out the application at: http://www.standoutmastermind.com

How would you like an EZ, fail-proof way to create a new product, service or event that’s guaranteed to sell?

In Module #1 of my 5 Module “One Day To 6 Figures” program I walk through a 3-step system that anyone can use to Guarantee successful product, service and event creation. It’s a system that has been around a long time and most of the big gun Internet marketers and event promoters have used it at one time or another.

The Strategy?

Here’s the part I like. It’s only three simple steps. And following these steps takes all the guesswork out of deciding what solutions you can provide your clients and prospects.

The 3-Step System:

Step 1 – Survey Your List
In most cases a very simple survey with a few questions on a specific topic or need will give you enough information to decide if your concept has legs. For a fast, free survey solution try SurveyMonkey.com.

If you are looking for a more comprehensive survey tool, I recommend Shannon McCaffery’s “Amazing Surveys” at www.CreateAmazingSurveys.com

IMPORTANT: To improve your response, let your recipients know that you will share the results of the survey with everyone who responds.

Step 2 – Report The Results
Once you’ve gathered the information, report back the results. Ideally your survey has uncovered a ‘pain’ that many serious buyers want a solution for.

Step 3 – Offer To Sell The Solution
By surveying your list, the guesswork has been removed! Now that you know what the ‘pain’ is, you can offer your solution… your new product, service, or event.

There are three other easy strategies to creating events and products that will give your business a cash infusion.

In fact…

 

Stand Out Tv host Charlie McDermott, filming from his “Paradise”, shares the 4 Keys to creating your Xtraordinary Life.